That's IMBA's new slogan and a key part of a dynamic IMBA revamp that includes fresh logos, graphics and advertisements.

To celebrate the new look, IMBA is holding a contest to encourage mountain bikers to submit their own photo for the "What would we do without trails?" ad campaign. The winner will earn a singlespeed mountain bike from Salsa Cycles!

View the new campaign and learn about the contest at http://www.imba.com.